Designs and executes an efficient and innovative national event programme on a highly professional level, adapting it to national market needs and goals. He/she is one of the most important drivers of innovation and creativity in events and also athletes’ projects. Innovation is priority, followed by excellent and efficient execution. Supports interesting 3rd party projects with an approach aligned with FM and leverages global/international Red Bull content in sport scenes.
Create and improve an innovative and outstanding national event programme by inventing and executing new events. These are highly relevant for regional and national consumer groups and offer personal experiences to participants and spectators and create unique media content
Develop and move the 3rd Party Sports Events Strategy and Event Car Programme forward in close alignment with FM
Organize Red Bull events/projects of all scales with strong focus on participants, spectators and media. Assure top quality and efficiency. Brief and supervise suitable partners to follow Red Bull principles and needs and objectives from communications, legal, finance and sales
Budget and brand appearance responsibility for all national event activities according to international benchmarks and guidelines
Visualize and move the National Event Car Program forward in close alignment with the regions and Event Car drivers.
Design and supervise the programme in regards to all legal and financial boundaries.
Communicate information via the Red Bull InfoNet for all event related topics (keep updated event calendars, fact sheets, news-postings, etc.)
Design and contribute unique stories, interesting topics, new formats and top media content for Red Bull Media Network.
Set up a strong network to establish Red Bull as functional beverage and innovative brand with athletes, opinion leaders, sport industries, agencies, media, federations, authorities, etc.
Define and implement the structure of the events department
Define the role and targets of the Event Specialist and guide him/her to reach the goals
Define and implement a plan for outsourcing in specific projects
Plan and meet the overall budget expectations including third party income.
Minimum 5 year’s work experience in the sports industry, sport-, events- or marketing agency or sport institution
Ability to design and organize events and projects of all scales (budgets from € 1k – 1,000k). Ability to lead project teams and follow a 360 degree marketing and organizational approach
Strong project leader and used to drive for results, independent success delivery
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