Digital Marketing Specialist - Product Listing Ad en Sant Cugat del Vallès

Are you familiar with how Google Shopping campaigns differ from Adwords? Do you have a proven track record of improving PLA performance through feed and campaign improvements? We have a great team looking for someone with your expertise. We are looking for someone who can elevate HP’s performance for Google Shopping/Product Listing Ads, optimizing our own feeds and campaign structures for our ink and toner cartridges and consulting with our retail partners to optimize theirs. Additionally, this person will be a key part of analyzing data around trademark infringement and competitor misrepresentation in Google Shopping and developing strategies that will improve the customer experience for HP cartridge shoppers.

We are looking for energy, teamwork, technical expertise and a willingness to teach and elevate the performance not just of HP in Search, but of our team as a whole. This role will be a part of a Regional Search Team based in Barcelona that leads HP’s EMEA search strategy for ink and toner cartridges, sets performance expectations and reports on search performance for HP’s ink and toner cartridges.  To do this, we analyze customer behavior, work with agencies and our HP Stores across the Europe, manage organic and paid reporting systems, develop the keyword sets for campaigns and tracking, report on search performance and guide strategic implementation. 

Responsibilities:

• Product Listing Ad Strategy
  • Develop strategies for optimizing product ad campaign structures that maximize coverage for HP ink and toner product
  • Lead analyst for Google Shopping Trademark infringement and competitor misrepresentation. Establish systems and processes to track infringement activity and takedown of infringing ads
  • As the PLA Specialist on the team, you will also help to educate the team and raise proficiency across the broader organization
• Search Strategy
  • Develop recommendations to improve shopping paid and organic search performance and increase HP Supplies’ market share position while maintaining overall ROAS and staying within budget
• Search Data and Analytics
  • Detailed keyword analysis, including defining the Search keyword ‘population’ for multiple countries
  • Strong understanding of campaign priorities, custom labels and negative keywords
  • Extensive analysis of search performance
  • Reseller audits that include HP presence in paid, organic and site search

Requirements:

• Two or more years of experience with Google Shopping/Product Listing Ad/Merchant Center data feeds and campaigns
• Working knowledge of Google’s Manufacturer Center a huge plus
• Experience with SEM and SEO desired
• Proficient with Search reporting tools (e.g. DoubleClick, Google Analytics, SEMRush, Brightedge, SA 360, Moz, etc.)
• Advanced Excel/database capabilities
• Agency management experience
• Self-directed with a passion to continue to learn and grow
• Strong teamwork orientation
• Fluency in English, additional language capability a big plus (German, French, Italian)
• Marketing / Business / Technical degree
• Influencing skills
• Communications skills