Positioning and delivering of an effective communication message in the field of Culture across all types of media channels (social, web, TV, radio and print) to bring our brand image to life and make Red Bull relevant and engaging for our target audiences. The Culture Communications Manager leads the activation plans for Culture events, artist initiatives and culture audiences activations and takes full responsibility for earned media activation via influencer amplification and relationship building. He/She coordinates Audiences plans with the help of the Programming and Content teams.
Earned media activation and building and nurturing editorial relationships.
Identify great story opportunities in collaboration with the Culture Marketing department and with the local media network team translate this into media products.
Project leading activation plans (ESO) across all Culture related Audiences in coordination with the Programming and Content teams.
Create and develop Culture Media Partnerships to reach the audiences Red Bull is aiming for.
Use data insights and inputs from programming and content to create debriefs and qualitative analysis of the results of Culture Comms Projects and activations.
Serve as the main POC for Culture Comms HQ in order to translate and localize guidelines and international opportunities.
Minimum of 5 years’ experience in Communications, PR in Marketing or Media led companies.
A communication professional with an extensive media network in the field of Culture and beyond.
A track record in leading projects and securing brand reach & engagement via earned media amplification.
Experience in briefing and commission to agencies and photographers to get the most of collaborators.
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